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Cracker Barrel CEO steps down a year after logo debacle
Compiled Aug 3
What happened
Cracker Barrel CEO Julie Masino is stepping down, effective next month, remaining in an advisory role until Oct. 9
The detail
David Deno will become CEO on Aug. 10, succeeding Masino
The detail
Deno previously served as CEO of Bloomin' Brands from 2019 to 2024 and held roles at Best Buy and Yum Brands
The detail
Masino was hired in July 2023, coming from Taco Bell and Starbucks
How it unfolded
July 2023: Cracker Barrel hires Julie Masino as CEO · Last August: Cracker Barrel announces plans to replace its longtime logo · Within a few days of the announcement: Masino reverses course on the logo change after backlash · Last fall: Same-store restaurant sales plunge 5% · November: Shareholders vote to keep Masino as CEO · Quarter ending Jan. 30, 2026: Same-store restaurant sales fall 7%
By the numbers
660 restaurants · 5% same-store sales drop · 7% same-store sales drop · 2.6% same-store sales drop · 2.7% stock decline