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Jargon, explained

Explained: Cracker Barrel CEO steps down a year after logo debacle

Compiled Aug 3

Cracker Barrel CEO Julie Masino is stepping down, effective next month, remaining in an advisory role until Oct. 9

same-store sales
A measure comparing sales at locations open for at least a year, used to track performance excluding new store openings
advisory capacity
A role in which someone remains with a company to offer guidance but no longer holds executive decision-making power
rebrand
A company's effort to change its public image, often through a new logo, design, or messaging

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