Jargon, explained
Explained: Cracker Barrel CEO steps down a year after logo debacle
Compiled Aug 3
Cracker Barrel CEO Julie Masino is stepping down, effective next month, remaining in an advisory role until Oct. 9
- same-store sales
- A measure comparing sales at locations open for at least a year, used to track performance excluding new store openings
- advisory capacity
- A role in which someone remains with a company to offer guidance but no longer holds executive decision-making power
- rebrand
- A company's effort to change its public image, often through a new logo, design, or messaging

