Story timeline
Corporate AI spending scrutiny and the retreat from tokenmaxxing
Compiled Aug 3
Businesses that rushed to deploy AI across their operations are pulling back as costs climb without matching productivity gains, a trend described as the end of 'tokenmaxxing.' At the same time, New York state has imposed a moratorium of up to a year on new large data centres, citing concerns about energy demand and climate impact. China's Kimi K3 model has had to suspend new subscriptions after demand outstripped its capacity, underscoring the infrastructure pressures facing the wider AI industry. Together, these developments signal growing scrutiny of the pace and economics of AI expansion from both the corporate and regulatory sides.
7 developments over 25 days
Taylor Swift and Travis Kelce marry in front of famous friends at Madison Square Garden
Taylor Swift and Travis Kelce are married
A lost AirPod, AI fakes and the secret garden: How fans experienced Taylor Swift’s private wedding
A week after Taylor Swift’s star-studded wedding to Travis Kelce at Madison Square Garden, fans still have not seen verified photos of the ceremony, Swift’s dress or the celebration inside
New York won't build big data centers for a year as it weighs energy and climate risks
New York is blocking new large data centers that fuel artificial intelligence for up to a year to protect the environment and energy grid
UK unveils plans for social media curfew for older teens — but it's voluntary
The British government has announced plans for a six-hour social media curfew from midnight for 16- and 17-year-olds
SpaceX Starship launch aborted on the pad at the last moment
SpaceX's next Starship test flight is off until at least next week after a last-second abort on the pad
China's new AI model halts new subscriptions as demand swamps capacity
The Chinese AI model Kimi K3 has suspended new subscriptions after overwhelming demand pushed its capacity close to its limits
Workplaces look for cheaper AI as ‘tokenmaxxing’ fades as a corporate fad
A corporate fad of “tokenmaxxing” on artificial intelligence technology is hitting its limits as workplaces throwing AI at everything are seeing the costs rise without a similar spike in productivity

